4 ways to boost revenue at your university

Admissions: student personalization

Today's market for new students is highly competitive and universities can no longer rely on traditional marketing tactics to hit enrollment goals.

The answer lies in marketing solutions that personalize communication with students and send those messages in formats students are most responsive to. With the updated education services, tools and software, you can incorporate results-driven personalization into all of your communication and marketing to prospective students.

An effective and intuitive website, which is often the “ultimate brand statement" for an institution, is among the most important marketing tools in higher education. Therefore, today's institutions should focus on website personalization and optimization in order to enhance student enrollment. Each campus website visit can further develop a student's user profile, helping content to become more and more targeted, and encouraging prospective students to matriculate.

Athletics: stand out to student athletes

Hundreds of schools are vying for the attention and enrollment of accomplished high school athletes. Consequently, your university has to grab that student's attention to even have a slight chance at winning them over.

Using collected data and personalization tactics can help your university's information reach students. Be sure to include the name of the student you're targeting and information about your school's athletic program and the specific sport they are interested in.

Continued education: target the companies you want to partner with

To generate support for teaching, research and public service missions, build strong bonds with the community and national organizations, and create awareness for your university, you must employ data-driven techniques. These techniques should be paired with personalized communication to target individuals and organizations where they are most responsive.

Many universities have yet to fully integrate their advancement operations and use customer relationship management (CRM) strategies and higher education data analytics to personalize their communication with donors.

The explosion in advanced communication technology offers even more opportunities to pinpoint relevant information to share with specific donors and maintain the type of long-term, relevant relationship that leads to fundraising success.